Project Scope
2D Animation
My role
Storyboards
Character illustration
Character rigging
Animation
About this project
A Swedish pharmaceutical company approached us to create an animation for their ibuprofen product, Ipren.
They noticed the Scandinavian market was resistant to taking pain relief medication, particularly anti-inflammatory drugs such as ibuprofen.
Their request was to create a 2D animation illustrating the benefits of taking Ipren during a pain episode.
As this project was a quick turnaround we made the characters as easy as possible to animate. A fun R&R within this project was using ourselves as references to ensure the movement was as natural as possible.